Reach your financial goals by helping others reach their fitness and health goals. Follow Gym Tech’s advice on running a successful gym facility or studio.
– Create a budget
Create a budget for the year. Take into account last year’s earnings, expenses and operating costs. The resulting number will aid you in figuring out how much to budget for things such as any upgrades, new equipment and a marketing plan.
– Keep up on equipment maintenance to prevent down time
Having a maintenance pain in place is crucial! Having maintenance performed on your equipment can keep your equipment up and running (saving you money in repairs or the need for new equipment) and keeps your patrons happy. However, maintenance requires more than just wiping down the equipment are each use or reporting malfunctions to your technician.
– Repair Out of Order equipment immediately
Nothing says bad business like having equipment with “Out of Order” signs. Gym members will begin to think that your establishment is not up to par with other facilities and will take their business elsewhere, not to mention those interested in joining will think twice before they do. This shows that you have poor management running your facility and that the machines are hardly usable. This will have a negative long term impact on your business.
Gym Tech is the most trusted repair service company for gym equipment in the tristate area. Find out more here.
– Offer personal training & workout classes
Offering a diverse workout class schedule can give the edge over your competition and aid in increasing gym memberships. For members who have no idea where to start or how to achieve their fitness goals, personal trainers can help in designing a workout plan for these members to follow.
– Get a website and work on social media presence
A website nowadays is essential for ANY business. Your website is a platform for you to get your message out there. Make sure to show what set your gym apart from the competing gyms in your area.
It also helps potential customers find you online. With SEO, you can have your gym list on the first page results of a Google or Bing search.
All gyms should have a strong social media presence. Post often on Facebook, Twitter, Instragram, etc. You can post workout’s, advice and customer transformations.
– Invest in marketing
You can hire a marketing firm to aid in getting more members or engaging current customers so that they will always come back to your gym rather than leaving for a competing gym. You can utilize your website, social media and email marketing to help you with your ultimate goals.
– Monitor and manage your online reviews
In this day in age, your online presence is everything. Many people will use Facebook, Yelp and Google (to name a few) to check out a gym or studio before signing up. Good reviews can get you more new business – bad reviews will turn people away to your competitors. You can also encourage current patrons to leave reviews.
– Keep the gym and bathrooms clean
This may seem obvious but many gym owners forget that the cleanliness of a gym has a HUGE impact on whether gym members come back or not. You’ll also have those members who never returns certain items to where they belong. Nothing can irritant members more (other than a dirty gym) is not finding what they need. Have your employees quickly scan that all free weights (dumbbells, kettlebells, etc.) and mats are back where they belong so each members has easy access to them.
Lastly and most importantly…
– Keep your members happy!
Take a few minutes to walk around the gym and speak with your customers. See if there is anything you need to improve in your gym. Not only will suggestions from members improve the quality of your gym but your members will feel their opinions matter.
Also, remember to keep your members comfortable. You can start by offering towels and cold water.